Ford Partners with Gravity Sketch to Build Virtual Reality Cars

Ford Motor Company, the multinational automaker is now considering building cars in Virtual Reality (VR). This conglomerate is currently experimenting with a tool known as Gravity Sketch that speaks directly to the spatial and visual thinking and helps designers to use Virtual Reality to create 3D cars. Therefore, Ford has now decided to leverage the possibilities provided by Gravity Sketch and design VR cars and trucks that are human-centric.

Virtual Reality has been deeply embedded in a multitude of facets of our life today, and Ford is taking it a step further to enhance their entire experience for the users. Thanks to Virtual Reality, designers can create 3D floating models that professionals around the world can modify and refine in real time according to their whims. The all-new, cutting-edge and innovative technology of VR has been increasingly embraced in different sectors and industries worldwide, and with this venture, Ford also aims to embrace this technology and create more human-centric vehicles for people than its past creations.

Using Gravity Sketch, the designers of vehicles can allow their ideas to run wild and design 3D models around themselves, all the while tweaking the features of the vehicles to accommodate the needs of the occupants better than ever before. Ford has been quick to say YES to cutting-edge tech before as it used the HoloLens by Microsoft in its design studios to test several features of their cars on 3D Models. With Gravity Sketch, they are just taking their love for all things avant-garde to another level and continuing with their trend.

According to the claims made by Ford, it is the first ever automaker worldwide to use this technology in its designs. Using all these futuristic tools and a healthy dose of Virtual Reality, Ford aims to develop and build cars and other vehicles that are substantially more user-friendly and efficient.

According to the information by Ford, “Designers can anchor a driver at the center, rotating their 3D design to view it from any angle to create a scalable vehicle around their driver. They can even step inside the vehicle sketch to quickly adjust design attributes to best suit occupants. Gravity Sketch enables Ford designers to place the customer at the very center of the vehicle as designers are sketching it.”