Adobe’s Project Glasswing Explores Immersive Content with AR

Adobe comes up with an all-new software that promises to unleash the creative potential and applications of the existing AR technologies with innovation. Adobe has begun work on an exciting new project known as Project Glasswing. This project consists of a prototype transparent display that works by mingling physical and digital realities to produce immersive 3D content. The software company is expected to present this prototype at the annual conference of Siggraph 2019 that will take place in Los Angeles this week.

The prototype works by using object recognition technology to demonstrate new experiences. This touch-enabled experiment blends digital interaction and content with physical objects and unlocks new possibilities of creative storytelling in the 3D ecosystem. It works by overlaying interactive content on the physical objects that sit in a static space.

This prototype by Adobe can prove to be an undeniable marketing tool for brands as it gives them the opportunity to showcase the benefits of their products in 3D. Users can even use the frame of the display to draw on the items placed inside the presentation space. As demonstrated by Adobe in its video, this prototype allows customers to shop for their favorite products after checking out their specifications in 3D.

Adobe has a legacy of more than 35 years of inventing core technologies to push the boundaries of what we can do with the existing ones. From Project Aero to Adobe Experience Manager, the company has always explored the absolute limits of innovation. This particular prototype is a classic example of the company’s ingenuity as it goes beyond augmented reality and similar technologies to create a platform with dynamic imagery and touch input.

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The Siggraph attendees will be able to use these tools to experience this interactive form of mixed reality by themselves. In addition to that, since most of the mainstream displays in the present times are limited to 2D content, this prototype is one-of-its-kind as it opens up a world of opportunities for creative storytelling. Therefore, the applications of this prototype are immense, and this technology is set to become an absolute dream for product designers and graphic artists alike.