XR Content Pioneer Jaunt Announces New AR Tech for Brands and Publishers
The new B2B solution will enable businesses to distribute AR, VR and Mixed Reality content through their own apps and channels.
There is one global name that springs into mind when you think about XR aka Cross Reality – Jaunt. Not familiar with XR? It is a type of mixed reality that enables the physical and virtual world to interact with each other with the help of sensors and other hardware. The major benefit of XR is that it can take the form of VR, AR or MR based on the requirements.
Jaunt is a pioneer when it comes to creating XR based content and they are now taking a different route with their business. From being a standalone content creator, they are now open to offer their technical solutions to other companies.
With such a move, companies who want to create immersive VR or AR content can use Jaunt’s technology to get the best results and state of the art technologies starting with their 360-degree XR content. we are used to seeing AR content that comes to life when we point our mobile camera on a wall or floor. However, this real-life simulation is limited by the frame’s dimensions. With 360 XR content, users can turn their whole surrounding to be their playground.
Another noteworthy tech from Jaunt is their Volumetric capture technology. It can recreate a real-life subject in AR by taking in reference from its real-life dimensions. With Jaunt’s new business move, other content creation companies can also employ this technology in their creations, paving the way for more companies to take advantage of this technology and making their unique content.
Sky is one among the first major companies who have jumped in on Jaunt’s offering in the XR world.
“Our primary focus is empowering our partners to harness these evolving technologies, using the Jaunt XR platform as the foundation for delivering their cutting-edge immersive content,” commented Arthur Van Hoff, Jaunt CTO & Founder.
With the new turn that Jaunt is taking, the company will continue developing immersive content, but more time will be allocated to developing new technologies that can be of use to their partners.
